From one perspective
We explored Copley Place to inquire of ourselves what images and advertisements mean or represent.
Most of the stores and images in Copley Place were of one category.
Most if not all of the images here can be generalized into the category of “glamour”. The image presented is unrealistic, ideal, and often misconstrued. Whether it be clothes, shoes, or accessories the models used surely don’t represent the normal, everyday person. Reality as a whole is omitted. The body size, structure, and complexion can’t be found unless worked for. Often, the images are doctored as well and perfect mannequins are used.
However, (unfortunately) this selling tactic (the point of an advertisement) works. Because the image presented is aesthetically pleasing (although, as previously stated, unrealistic) people buy these things to try to become the image. A beautiful woman modeling clothing attracts customers because the audience wants to be like that woman. They want to emulate what they see, and because they cannot physically become the woman they buy what she is wearing.
The creators of this message are selling the image and the possibility of beauty. They provide an imitable, recreate-able way to “improve” themselves: the clothing.
*Also apologies for the lack of pics on the last post; the connection is not up-to-par (Have no fear, pictures will be up)*
No comments:
Post a Comment